The Inequality Paradox by Douglas McWilliams

Author:Douglas McWilliams [MCWILLIAMS, DOUGLAS]
Language: eng
Format: epub
Tags: BUS069030, POL042060, BUS113000, POL024000
ISBN: 9781468316698
Publisher: The Overlook Press
Published: 2018-10-08T16:00:00+00:00

The Costco model seems to work, though it probably would have more difficulties had the company gone to the open market to recruit a CEO. The company lives frugally with posters decorating the wall rather than art, false wood tables at its headquarters and no PR staff. My own company, Cebr, has the same approach, using copies of the prerace posters for the Monaco Grand Prix in the 1930s as wall decoration, purchased at €15 each (the frames cost more). Some of these are by artists that went on to achieve some distinction. The fun of Monaco Grand Prix posters is that by tradition the race poster has a representation of the previous year’s winning car as the focal point of the picture.

In 2015 CNN Money named Craig Jelinek its CEO of the year:

It was a terrible year for retail stocks. Nearly every major brick-and-mortar chain got bowled over by Amazon. But not Costco. Its stock rose more than 15% and is near its all-time high.

And those bargains! The low prices are what makes Costco Amazon-proof.

Costco continues to give its members huge deals for bulk items that make the $55 annual fee worth it. More than 90% of Costco shoppers renew their memberships.12

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